Clients are one of the biggest issues that you will have in designing logos. Although making a symbol/logo to represent a big concept can be difficult. The hardest thing you have to do is please your clients. Clients are notorious for saying one thing and wanting something completely different. But of course the goal is to make the client happy so you have to make sure you can get an idea what the client REALLY wants, not what they think they want. The biggest thing to remember is COMMUNICATION.
Have an open airway with your client. Have a good flow of communication by using feedback from the client, as well as offering your design skills/ advice in a clear, friendly way. You never want to have the client dislike you, because you will lose business with them as well as future clients.
At the beginning of your relationship with the client, be straight about deadlines and payment so there will be no wrong assumptions on either side from you or the client. Start by researching and getting to know your client furthermore their business. As they say “knowledge is power.” As you get to know your client one of the best tools to use is a creative survey and creative brief.
A creative survey is a questionnaire that you have your client fill out at the beginning of the design process. This survey can have you asking them questions or it can be just be emailed to them and then having them fill it out. This survey is to help you understand and put the clients goals into action. This survey should looking into the message, audience, content, look, etc. of your client.
Your main subjects that you need to get are as follows:
1. Objective/ Goal- what is the problem that the client is trying to solve?
2. Audience- who is the clients’ audience? What is the demographics? Why should the customers choose your clients?
3. Perception- how does the audience perceive your client? Why should they be the audience’s choice? Who are their competitors and what are they doing better then your client?
4. Content- what does the client need (In our case it’s a logo, but what else?)? What visuals does the client like or need? What do they already have? What is the feel/ mood of the logo need to be?