Hey internet its been a while. I thought I would speak about one of my topics of design, LOGOS!!! Okay, so originally logos were one of my last favorite things to do. Because logos are a symbol, they are the trademark, the signature of a company or person. Logos are something that people will not always remember but they are the instead representative of your company.
Logos are also one of the hardest things to create. Although they are small and usually a simple symbol, they are difficult to get just right. You have to make sure they respresent the company as well as being simple, to the point, and can go as big as a billboard or small enough to go on business card or letterhead. But logos are just something you either love or hate. To define a logo….
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
Logos were a terrible thing for me to start as a designer. I wasn’t sure what to do or how to do it. I have found that logos are one of the really key things for a company to have, and to have a good one that when you make one for customers they aren’t always gooding to like them.
Here are some basic rules of a logo:
1. Be simple.
Don’t make something over the top, you need something that represents and is easy to reproduce and recongzie. Something too complex is just going to get lose in transmission to the client/ customers.
2. Know your company.
This is your client, they logo is for them. For that reason you need show the world what your client is about.
That’s it for now. Hopefully I will make more in this series about creating a logo, design elements of a logo, creation process, etc.